ROI DIRECT MARKETING
One of the two ways to grow your business is to find more customers just like the good customers who patronize you now. Direct marketing, or targeted direct mail, is a time-proven way to do this.

(The other way to grow your business is to keep your best customers. through effective loyalty programs.)

Our consultants help you all along the way with the four key steps of the direct marketing process: customer profiling, mail piece design, production and delivery, and return on investment analysis.

PROFILING
Our consultants start by working with you to list out in detail the relevant characteristics of your best customers: age, interests, education, income, location and so on.

They use this profile to acquire or compile mailing lists that target similar consumers, i.e. people in your market area that are most like the people who buy from you now.

MAIL PIECE DESIGN AND OFFER
Then our designers work with you to produce custom mail pieces that fit your image and budget--postcards, self-mailers, or letters. They also help you come up with special offers to promote response from your target audience.

PRODUCTION
Next we support the effort with full-service print-and-mail production to put effective, compelling messages into your new prospects' hands.

These can be in full-color, spot color, or black & white, self-mailers or inserts, fully customized in text and imagery or generic, including perfed reply cards or giveaways--the options are almost endless.

And we do it FAST. We complete most mail projects in no more than five days from print proof approval to post office.

ROI ANALYSIS
With a properly designed campaign you can tell exactly how well it pays off. This is something few other advertising media can boast.

We help you here, too, in this most important step of all, providing analysis sheets to track the pay off from our combined efforts. We want you to know exactly how many pieces you mail, how many responses you get, the quality of the responses--and how much revenue you make per your campaign cost.

And finally, we help you use the results of this analysis to plan your next step. Our goal is to provide marketing that works, and marketing that works even better with each succeeding campaign.

For more information on targeted direct mail, please contact:

Richard Smith, PhD
President
919-361-5822 ext 222
richard@licp.com