One of the two ways to grow your business is to retain the loyalty and increase sales to your current good customers. A new and powerful way to do this is to use a combination of print and Web channels to deliver customized offers and elicit relevant personal information from the people in your database.

(The other way to grow your business is to find new customers.)

Using this marketing architecture, you send colorful and uniquely personal direct mail. to your recipients, based on information you have about their preferences and buying habits. This mail is designed to appeal by recognizing their individuality, and then to attract them to log onto a personal web site (PURL) for a response.

Why use mail to send your recipients to the Web? Personalized Web pages are easy to use and provide instant gratification. They have been shown to pull more responses than other methods.

Also, your company gets 100% capture and instant data on your respondents. And the Web site is a place to re-sell your offer and add secondary offers.

Finally, your respondents' PURLs can present them with a short survey or questionnaire, giving you the opportunity to collect more refined information about them and their buying habits, which can be the basis for follow up marketing and future offers.

Digital color printing reshapes the way businesses communicate with their customers, by making sure the message conforms to the audience, rather than requiring the audience to conform to the message. Laser Image provides complete consulting services on personalized direct mail and PURL response programs. For more information on how to use this powerful new technique in your business, contact:

Richard Smith, Ph.D.
President
919-361-5822 ext 222
richard@licp.com